In today’s world, everything is changing. As a result, the way of buying things is also evolving. One of the most significant changes we’ve seen in recent years is the rise of eCommerce platforms and the decline of brick-and-mortar stores.
Many factors, such as increased connectivity; and growing awareness of the environmental impact, produced this change. But one thing that has stayed the same is our desire to buy products online.
What are eCommerce platforms?
E-commerce platforms are online platforms that help businesses sell their products and services to customers. Sometimes they are also known as “Marketplaces.” These sites often have several tools to help sellers manage their inventory, pricing, and shipping.
Both small businesses and large corporations can use them. They allow institutions to expand rapidly while maintaining control over their online presence.
They oversee product inventory organization, payment processing, and customer service, so the trader can focus on growing their business.
Advantages of using these platforms
ECommerce platforms are beneficial for many reasons. Here are some of them:
- They provide a way to sell your products online, allowing you to reach a larger audience and earn more money.
- You can use them to scale your business. Entrepreneurs outsource tasks that would otherwise be difficult or expensive to do manually (for example, shipping).
- They reduce your customers’ efforts to find what they need and buy it. They don’t need to interact with you directly in person or over the phone, making returns or exchanges easy.
- They are great for managing inventory. These platforms provide real-time updates on the number of units you have left in stock. In a word, you will know exactly how much money you need to order when it’s time to restock later.
Top 5 of the best eCommerce platforms
Zyro-eCommerce
The impressive list of features that Zyro eCommerce offers easily places it as an excellent first option to consider.
It has an easy-to-use back end, allowing anyone to create an online store or update any information about their store. Also, this eCommerce platform has many selections of payment gateways. Hence you can accept payments from customers anywhere in the world.
Giving people the opportunity to pay with their preferred method is vital.
Another feature that makes it stand out is its ability to integrate with third-party services, such as Google Analytics and Facebook Ads Manager. With this, you can track traffic sources and optimize your marketing efforts. Of course, you should base yourself on what customers like most about your brand.
WooCommerce
WooCommerce is one of the names that can’t be missing from a list of e-commerce platforms. It’s known for being a great, one-of-the-best commerce plugin for WordPress. We’re talking of an open-source and free tool that allows you to sell anything online!
It has been around since 2011 and has become a quite common seller platform. With this tool, you can easily create an online store without having any technical knowledge. You can use it to sell physical goods, digital goods, or even services.
WooCommerce is highly customizable, and you can use it to build powerful online stores that are responsive in every respect. It works great on both mobile and desktop.
PrestaShop
PrestaShop is a great e-commerce platform that offers a lot to businesses. It’s the perfect solution for anyone who has looked at a website and thought, “I could do that!”
It’s super easy to use, which makes it an excellent option for beginners and experts alike. It has everything you need to make the first move: a beautiful design, tons of customization options, and over 200 pre-built modules.
Plus, it’s free! You don’t have to pay anything until your store makes money; when it does, you’ll only pay a 10% transaction fee.
Tiendanube
Tiendanube is an online marketplace that provides a platform to sell all kinds of products in one place. It is equipped with an online payment gateway permitting you to sell and get paid in real-time.
The store you need to create is at hand with this site, where you can sell anything from your inventory or third-party sellers. They also have an affiliate program that helps other people to sell on your behalf by referring customers to your products.
How? Through social media platforms like Facebook, Instagram, or email marketing campaigns. You will receive commissions for each sale made through your link or referral code.
Magento
Magento stands out among the best eCommerce platforms out there. It is powerful, versatile, and easy to use.
The platform allows you to run your store fully. You’re in charge of the look, features and functions, design, content management, and more. There are different templates ready at hand as well. With them, you can start quickly with a website that looks like an expert made it.
Magento also offers a wide range of advanced features for those who want additional capabilities, such as:
- Multistore capacity (to manage several stores from a single account).
- Integrated credit card processing (to accept payments from customers)
- Powerful search engine optimization tools (to improve your position in search engines like Google)
Ecommerce platforms are an excellent tool for anyone who wants to sell products online. With their tools, you get to be part of today’s biggest marketplace: the internet.
